Currently retailing at Target for $279.99 plus taxes (link at bottom).
 
Highlights
Bendable, twistable, stackable blocks made of soft materials
Encourage creative play, and keep blocks from being damaged
Each set includes a variety of shapes and sizes in an assortment of colors
Durable for long-time use
Ages 6 months and up
 
Description
Bendable, twistable, stackable blocks made of soft materials make construction sites safer, encourage creative play, and keep blocks from being damaged if children pull or bend them. Each set includes a variety of shapes and sizes (all 3 1/2" thick) and comes in an assortment of red, blue, yellow, and green.
 
Educational Focus: Fine Motor Skills
Material: Foam
 
https://www.target.com/p/edushape-giant-foam-block-set-32-pcs/-/A-75480635